Streaming advertising is somewhat new in the digital marketing space, but is very quickly being integrated into many business models. Matthew Nicosia compares the current streaming ads model to that of the television days.
Now, because digital spaces have given advertisers the opportunity to target and measure their success much more accurately, it is no surprise that streaming advertising is re-entering the advertisement strategies for so many businesses.
Matthew Nicosia Explains Benefits of Streaming Advertising for Advertisers
Compared to linear TV (which is what we call the old television ads model) streaming TV ads have a number of advantages. For one thing, digital platforms are able to cater to consumer preferences much more effectively than non-digital ones. You never know whose hands a magazine can end up in, or whether they’d care, but you can specifically pick out people who you want to convert to your product or service and show them an ad in the digital landscape.
Matthew Nicosia points out how advertisers are able to target specific demographics of people using the data they have and thus get higher engagement on their ads because they are more relevant to their target audience.
On top of that, real-time analytics options also gives them the ability to measure how well their ad performed, so they can make better strategic decisions in the future. Traditional media did not have this benefit.
Streaming advertising is also a lot more accessible to smaller businesses which cannot afford the high costs of buying ad space in traditional media. Streaming advertising is a lot more convenient and affordable in comparison.
Matthew Nicosia Explains How to Go About Streaming Advertising
While streaming advertising is becoming popular very quickly, Matthew Nicosia emphasizes on the importance of doing it correctly. For one thing, you cannot just throw out any sort of ad and expect people to stick around. If you want your ad to be successful, you need to introduce the brand within the first few seconds, because most folks will likely skip the ad as soon as they can.
To be relevant, you have to tailor the ad to your target audience very carefully and use appropriate ways of targeting said audience through digital platforms. Adding a call to action is also necessary to make the audience really convert.
Matthew Nicosia also emphasizes the need to look at the success of each ad and make adjustments based on the response. Without doing this, streaming ads will also just be costing you extra money without garnering results.
Streaming TV is quickly taking over the advertising scene based on the new generation of TV watchers. For advertisers, this is definitely a step up from linear TV ads, which were much more costly, much more random and much less measurable.
On the other hand, streaming ads allow for efficiency in targeting the right audience, making ads a lot more accessible to different businesses and also measuring the performance and success of the ad itself to determine ROI.